illumin is a cutting-edge omnichannel advertising platform designed to deliver your message with precision—exactly where and when it matters most. Backed by powerful insights, it empowers you to stay ahead of the competition with resilient, data-driven strategies.
Create meaningful connections, buy media, and measure success seamlessly—all within a single platform. Say goodbye to juggling tabs and embrace intuitive drag-and-drop tools that simplify campaign building while driving transformative results. With illumin, success is always within reach.
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Start with a blank slate—an open, freeform space where your creativity thrives without limits. illumin’s Canvas empowers you to craft transformative advertising frameworks with clearly defined paths and stages that adapt and evolve with your goals.
Effortlessly add audiences, creatives, and variables to journey paths and steps using our intuitive drag-and-drop interface. Designed for resilience and success, the Canvas enables you to build campaigns that connect, engage, and deliver measurable results.
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illumin empowers you to harness the full potential of first-party and third-party data, weaving them into a transformative tapestry of insights. With advanced audience segmentation, target precise demographics, behaviors, and interests to create personalized, resilient campaigns that resonate.
Effortless campaign management is at your fingertips. illumin’s intuitive dashboard provides a clear, real-time view of performance metrics, enabling data-driven decisions that ensure success at every stage of your advertising journey.
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illumin’s Pathlight delivers real-time campaign data—impressions, clicks, conversions—and goes further by evaluating actual customer journey routes. It recommends AI-powered optimizations, including bid adjustments, budget reallocations, and audience targeting changes, to enhance campaign effectiveness. With illumin, you’re not just reaching audiences; you’re building meaningful connections that drive resilient campaigns and measurable success.
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Discover how MN&Co used illumin’s Meta integration to break down channel silos and transform campaign performance for a leading financial services client. By connecting open web and social strategies, they unlocked higher engagement, smarter retargeting, and stronger conversions—all from a single platform.
Read the full case studyillumin reimagines ad tech with a marketer-first platform that connects programmatic channels, email, and social media across the entire funnel. Advanced algorithms and machine learning analyze user behavior to build comprehensive profiles, enabling personalized ads that resonate.
With illumin, you’re not just reaching audiences—you’re building meaningful connections that drive resilient campaigns and measurable success.
Introducing illumin
illumin’s intuitive platform empowers marketers to transform first-party data into actionable insights. By connecting directly to your email marketing platform, illumin effortlessly syncs audiences with open web campaigns. Target users based on behavior—such as opens, clicks, deliveries, or unsubscribes—to create personalized, resilient strategies that drive meaningful connections and measurable success.
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And why not? Agency and brand marketers use illumin to make smart audience decisions that drive campaign success.
You don’t have to take our word for it. Check out the G2 reviews. Real customers explain how the illumin platform transformed their journey advertising.
Learn more“illumin really looks at the customer journey across various points of entry. It allows us to target consumers appropriately whether they’re at the beginning of searching or much further down the funnel — making for more meaningful interactions.”
“Within about six months on illumin our cost of acquisition was down ~60% and kept going lower. We’re securing more clients because we know who our customer is, how to attract them and then how to convert them, thanks to illumin.”
“The illumin AI was above benchmark in delivering incremental return on advertising spend. Additionally, we were able to determine consumers who went through an entirely connected journey had a higher AOV than users who were exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.”
illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.
While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.
illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumin’s platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.
Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion. Contact us to learn more about journey advertising.
illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Head here to contact us.
Yes! illumin is currently looking to fill several positions. To see if you’re the right fit or learn more about what life at illumin is like, visit our careers page.
AcuityAds is illumin’s former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on our About Us page.
Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor information here.
Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.
illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:
Head here to learn more about our platform’s channels.
illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.
Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. Learn more about how our self-serve journey advertising platform works here.
Discover firsthand how illumin’s intuitive platform empowers you to seamlessly plan, execute, and optimize transformative advertising campaigns.
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