illumin is the only journey advertising platform that brings media planning and buying together in an interactive and intuitive interface.
A freeform space where you can drag and drop creatives, conditions, and audiences – linking them together to form the paths and stages of your ad campaigns.
A complete display of your audience progression through the advertising journey alongside real time data, stage-specific metrics, and goals.
Visualize your ad campaign’s performance at any time to better understand how audiences are responding to your creatives.
Quickly and easily view the most optimal routes through your journeys based on customized key metrics.
“The illumin AI was above benchmark in delivering incremental return on advertising spend. Additionally, we were able to determine consumers who went through an entirely connected journey had a higher AOV than users who were exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.”
Director of Performance Marketing, Purple
Sometimes adtech can feel like a black box with more questions than answers. illumin’s platform demystifies the journey advertising techstack and empowers agencies and brands to color outside the lines.
Introducing illumin
illumin’s platform is designed from the ground up to emulate how marketers think and execute their advertising campaigns. Plan, execute, and shine a light on what’s working best for your campaign.
Learn moreillumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.
While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.
illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumin’s platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.
Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion. Contact us to learn more about journey advertising.
illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Head here to contact us.
Yes! illumin is currently looking to fill several positions. To see if you’re the right fit or learn more about what life at illumin is like, visit our careers page.
AcuityAds is illumin’s former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on our About Us page.
Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor information here.
Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.
illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:
illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.
Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. Learn more about how our self-serve journey advertising platform works here.
See first hand how illumin can help you plan, execute, and optimize your journey advertising campaigns.
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