illumin combines a powerful demand side platform, clear insights, and unmatched support to turn digital advertising into real impact.
Trusted by brands and agencies
Designed for incrementality and outcome-driven execution; the illumin Demand Side Platform is built to help marketers see what’s working and know what to do next. It addresses the real problems brands and agencies face today: disconnected tools, late insights, and performance that’s hard to explain
Build, launch, and manage campaigns in one place; so that getting live doesn’t feel like work. The Canvas simplifies execution by bringing every decision into a single, intuitive view, so that advertisers can spend less time setting campaigns up and more time getting them live; learning, and optimizing.
Insights shouldn’t live in a report. They should change how campaigns perform.
illumin Insights brings the signals that matter directly into activation, in real time, so reach grows and waste shrinks.
illumin Impact shows what actually moved the needle; by measuring real lift and incremental impact directly inside the DSP. With audience holdouts and brand lift measurement working together, advertisers can see whether campaigns drove real results, not just activity.
See what’s likely to happen before you spend a dollar. Forecast budgets, CPMs, delivery, and reach in one connected view, so that advertisers can plan with clarity, move faster, and avoid potential lost opportunities.
One platform, stronger results
Discover how MN&Co used illumin’s Meta integration to break down silos and boost performance for a leading financial services client. By uniting open web and social, they achieved higher engagement, smarter retargeting, and stronger conversions from one platform.
Turn audience data into action
illumin is a marketer-first platform that connects programmatic, email, and social across the funnel. Advanced algorithms and machine learning analyze behavior to create profiles that enable personalized ads, meaningful connections, and measurable success.
Email integration
illumin helps marketers turn first-party data into actionable insights. Connect your email platform, sync audiences with open web campaigns, and target behaviors like opens or clicks to build personalized strategies that drive real results.
Excellence recognized
And why not? Agency and brand marketers use illumin to make smart audience decisions that drive campaign success.
You don’t have to take our word for it. Check out the G2 reviews. Real customers explain how the illumin platform transformed their digital advertising.
“illumin really looks at the customer journey across various points of entry. It allows us to target consumers appropriately whether they’re at the beginning of searching or much further down the funnel — making for more meaningful interactions.”
“Within about six months on illumin our cost of acquisition was down ~60% and kept going lower. We’re securing more clients because we know who our customer is, how to attract them and then how to convert them, thanks to illumin.”
“The illumin AI was above benchmark in delivering incremental return on advertising spend. Additionally, we were able to determine consumers who went through an entirely connected journey had a higher AOV than users who were exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.”
Frequently Asked Questions
illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.
While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.
illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumin’s platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.
Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion. Contact us to learn more about journey advertising.
illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Head here to contact us.
Yes! illumin is currently looking to fill several positions. To see if you’re the right fit or learn more about what life at illumin is like, visit our careers page.
AcuityAds is illumin’s former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on our About Us page.
Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor information here.
Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.
illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:
Head here to learn more about our platform’s channels.
illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.
Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. Learn more about how our self-serve journey advertising platform works here.
Discover firsthand how illumin’s intuitive platform empowers you to seamlessly plan, execute, and optimize transformative advertising campaigns.
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