Every marketer seeks an edge—a transformative tool to stay ahead. That’s where illumin’s Pathlight comes in, your new competitive advantage.
Go beyond basic conversion metrics and gain a resilient understanding of the entire customer journey. Was it the display ad that sparked interest, or the email two weeks later that sealed the deal? Pathlight reveals the full story, connecting every touchpoint to the ultimate outcome.
No more guessing games. With Pathlight, you’ll make informed, data-driven decisions that drive successful campaigns and maximize your impact. It’s time to see the bigger picture with illumin.
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Your audience navigates a dynamic digital world—scrolling Instagram, watching videos, reading articles, and streaming content. Amid this complexity, many DSPs rely on last-click attribution, giving all the credit to the final touchpoint because it’s the simplest approach.
But the customer journey is rarely so linear. That’s why illumin takes a transformative approach with advanced attribution modeling. By analyzing every step—whether it’s the first interaction, a follow-up, or the final click—illumin reveals how all your touchpoints contribute to driving conversions.
Gain resilient insights and make data-driven decisions that lead to more successful campaigns. With illumin, you don’t just follow the journey—you master it.
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Experience how illumin empowers you to plan, execute, and optimize transformative advertising campaigns—turning insights into success.
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