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Invest with illumin

illumin is a leading technology company that provides marketers a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach throughout the customer journey.

Why invest with illumin?

Why invest with us

Alongside our unique, data-driven insights, real-time analytics and industry-leading activation platform based on proprietary Artificial Intelligence technology, illumin leverages an integrated ecosystem of partners for data, inventory, brand safety and fraud prevention, offering unparalleled, trusted solutions that the most demanding marketers require to be successful in the digital era. illumin is headquartered in Toronto with offices throughout the U.S., Europe and Latin America.

Why invest in illumin

Latest News & Press

illumin Reports First Quarter 2024…

May 09, 2024

Total First Quarter Revenue of $25.0 million, illumin Self-Service Revenue up 282% YoY (All monetary figures are expressed in Canadian […]


illumin Announces illumin Elect Enhancement…

Apr 23, 2024

TORONTO and NEW YORK – April 23, 2024 – illumin Holdings Inc. (TSX: ILLM) (“illumin” or the “Company”), a journey […]


illumin Holdings Inc. announces date…

Apr 11, 2024

TORONTO – April 11, 2024 – illumin Holdings Inc. (TSX: ILLM) (“illumin” or “Company”), a journey advertising technology company that […]


illumin Appoints Simon Cairns As…

Mar 27, 2024

Tal Hayek to retire as illumin CEO to become Non-Executive Vice Chairman TORONTO – March 27th, 2024 –– illumin Holdings […]


Board Members

Sheldon Pollack
Sheldon Pollack

Founder, President Ov2 Capital Inc.

Sheldon is a serial entrepreneur. He started his first venture at the age of 16 and co-founded OnX Enterprise Solutions at the age of 21, which grew to become one of North America’s largest IT services companies with revenues of approximately $1 Billion. He went on to become Co-Founder and Chairman of OverActive Media Group, a global esports organization and the owner of The Toronto Defiant, Toronto Ultra, and The MAD Lions, which was ranked by Forbes Magazine as one of the world’s most valuable esports organizations. He founded his own charity in 2012, AbilityGives.org, and remains an active investor in both private and public markets. In addition to serving as Chairman of the Board at AcuityAds, Sheldon also serves on the Board of Directors for the Sunnybrook Hospital Foundation.

Igal Mayer
Igal Mayer


Igal is a Certified Public Accountant and Chartered Accountant, and an accomplished executive in the financial services industry with over 30 years of experience. He previously held several executive-level positions at Aviva plc, including CEO of Aviva Europe, CEO of Aviva North America, CEO Aviva UKGI, and CEO Aviva Canada. He was also CFO at Canadian General Insurance where he led the management buyout and successful sale of the company with New York private equity specialist KKR as its sponsor. In addition to serving as the Chair of the Audit Committee at AcuityAds, Igal is also the President and CEO of RATESDOTCA.

Roger Dent
Roger Dent

Chief Executive Officer Quinsam Capital Corporation

Roger holds an MBA from the Harvard Graduate School of Business Administration and a BComm from Queen’s University. He was previously a fund manager with Matrix Fund Management Inc. and was Vice Chairman of one of Canada’s largest independent investment dealers. He also served as the Managing Director and Deputy Manager of Research at CIBC World Markets. Alongside his current role on the Board of Directors at AcuityAds, Roger is CEO of Quinsam Capital Corporation, a publicly-traded investment corporation. He is also a director of Deveron Corp., VitalHub Corp., Omni-Lite Industries Canada Inc. and California Nanotechnologies Corp.

Tal Hayek
Tal Hayek

Co-Founder, Non-Executive Vice Chairman

A passionate innovator with a history of success, Tal founded an ad-tech company called IncentAclick in 2004 which was acquired by a public entity. He remained a key contributor for the next two years, helping to grow the company’s revenue to over $100M in 2008. In 2009, Tal pivoted his experience building and managing high-growth companies to the world of digital advertising, and AcuityAds was born. Tal led Acuity’s rebrand to illumin in 2023 before transitioning from CEO to Vice Chairman of the board in 2024.

Yishay Waxman
Yishay Waxman

Entrepreneur, Investor, Start-up Advisor

Yishay is an entrepreneur, investor, and start-up advisor. He has been in Technology for over 25 years, selling platforms and solutions to more than 350 operators worldwide. Yishay was also the Co-Founder of Jumptap, Inc.—a widely recognized advertising network in mobile advertising that was acquired in November 2013 by Millennial Media (NYSE: MM). Yishay currently serves on the Board of Directors at AcuityAds, and is also the Co-Founder and President of Thriver, an enterprise platform that curates food and experiences, tracks related spending, and gathers valuable employee feedback.

Paul Khawaja
Paul Khawaja

President, OnX

Paul is President of OnX Canada, and is driving the organization’s growth, strategy, and development for enterprise infrastructure solutions, managed services, and digital services. He is leading OnX through a focused transformation from traditional IT offerings to client-focused services and solutions. Prior to his current role, Paul served as Executive Vice President and Chief Operating Officer of Cloud and Managed Services for OnX. Before joining OnX, Paul served as Vice President of Bell Canada, and President of xwave. Mr. Khawaja held senior leadership positions in sales, operations, and business development at MITI Information Technology. He is also the Chairperson of the Board for Victim Services Toronto, Mr. Khawaja also sits on the Waterfront Toronto Human Resources, Governance and Stakeholder Relations Committee.

Michele Tobin
Michele Tobin


Michelle is a veteran sales and business development executive with 20 years of leadership experience and a successful track record of launching and scaling new businesses within consumer technology brands. Michelle has built and scaled ad monetization businesses at some of the most innovative and fast growing B2C brands in the Social and Gaming verticals including Bumble, DraftKings and Rovio Entertainment (the developer and publisher of Angry Birds), leading global sales, ad operations, ad sales marketing and programmatic monetization teams. Currently, Michelle works as a consultant and advisor and is an active angel investor in early-stage start-ups, with a particular focus on supporting under-represented founders.

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