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Product

Audience engagement map

The audience engagement map is a top-down analysis of your entire marketing journey’s performance. It displays your audience’s progression through the journey alongside real-time data for stage-specific metrics and goals.

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Audience Engagement Map
How it works

Your marketing north star

It’s a bummer but, different programmatic tactics and channels just don’t talk to each other. Large volumes of data make it difficult and time consuming to view and analyze. illumin aligns this data with the journey canvas, so marketers can quickly and easily digest multi-channel information at stage, path, creative, and audience levels.

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Audience connection breakdown
Audience connection breakdown

Watch audiences move through a journey in real time

illumin lets you easily examine the composition of audiences moving between steps and stages in your brand’s campaigns. You can instantly check details and source breakdowns for audience members moving along the journey.

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Get a granular look at your audience and their complete journey through your brand.

Stage summary

Stage summary

See a summary of the total budget, spend, flight and assigned goal for each stage.

Path metrics

Path metrics

See performance of audiences, creatives, conditions and transition of users at each step of a stage.

Creative step performance

Creative step performance

See creative performance including the number of impressions, clicks, and conversions at each stage.

Audience connection breakdown

Audience connection breakdown

See the composition of audiences moving through each step.

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See first hand how illumin can help you plan, execute, and optimize your journey advertising.

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