It’s a bummer but, different programmatic tactics and channels just don’t talk to each other. Large volumes of data make it difficult and time consuming to view and analyze. illumin aligns this data with the journey canvas, so marketers can quickly and easily digest multi-channel information at stage, path, creative, and audience levels.
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illumin lets you easily examine the composition of audiences moving between steps and stages in your brand’s campaigns. You can instantly check details and source breakdowns for audience members moving along the journey.
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See a summary of the total budget, spend, flight and assigned goal for each stage.
See performance of audiences, creatives, conditions and transition of users at each step of a stage.
See creative performance including the number of impressions, clicks, and conversions at each stage.
See the composition of audiences moving through each step.
See first hand how illumin can help you plan, execute, and optimize your journey advertising.
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