Product

Pathlight Analysis

Customer journeys are complex. And, with stale data, it is difficult, if not impossible to properly understand where journeys are succeeding or customers are falling off. Illumin’s unique Pathlight analysis lets you highlight the best performing pathways without relying on tabular reports like traditional DSPs.

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How it works

Shine a light on successful campaigns

illumin’s proprietary AI algorithm highlights the most effective and cost-efficient route to conversion and lets you understand the consumer journey in its entirety. It gives you key insights to help you optimize your media mix, determine optimal ad frequency and allocation, learn more about your audience, and attribute upper funnel activities to downstream conversions.

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Benefits

Make better use of your valuable time

With Pathlight analysis you save time generating, analyzing, and exporting data. A holistic view of the entire journey or a single step are both a few short mouse clicks away.

Pathlight analysis lets you quickly and easily see the most optimal pathway for your customer. Built atop illumin’s Audience engagement map, users can drill into each and every step their potential customer’s take.

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