Revolutionize your political strategy with illumin Elect

Find out more
Product

Pathlight Analysis

Customer journeys are complex. And, with stale data, it is difficult, if not impossible to properly understand where journeys are succeeding or customers are falling off. Illumin’s unique Pathlight analysis lets you highlight the best performing pathways without relying on tabular reports like traditional DSPs.

Request a Demo
AI algorithm
How it works

Shine a light on successful campaigns

illumin’s proprietary AI algorithm highlights the most effective and cost-efficient route to conversion and lets you understand the consumer journey in its entirety. It gives you key insights to help you optimize your media mix, determine optimal ad frequency and allocation, learn more about your audience, and attribute upper funnel activities to downstream conversions.

Request a demo
Pathlight analysis benefits
Benefits

Make better use of your valuable time

With Pathlight analysis you save time generating, analyzing, and exporting data. A holistic view of the entire journey or a single step are both a few short mouse clicks away.

Pathlight analysis lets you quickly and easily see the most optimal pathway for your customer. Built atop illumin’s Audience engagement map, users can drill into each and every step their potential customer’s take.

Request a demo
Our partners include
Feature Overview

Find the path that works for your brand

Lowest completion costs
Most clicks
Most conversions
Feature Overview

Find the path that works for your brand

Lowest completion costs

Lowest completion costs

Highlights the route through the journey with the lowest cost per journey completion or lowest cost to move the customer through the journey.

Cursor

Most clicks

Highlights the route through the journey that generated the most clicks from customers.

Interface Arrows Synchronize

Most conversions

Highlights the route through the journey that generated the most customer conversions.

Request a demo
Let’s get in touch

Learn more

See first hand how illumin can help you plan, execute, and optimize your journey advertising.

Request a demo