illumin’s proprietary AI algorithm highlights the most effective and cost-efficient route to conversion and lets you understand the consumer journey in its entirety. It gives you key insights to help you optimize your media mix, determine optimal ad frequency and allocation, learn more about your audience, and attribute upper funnel activities to downstream conversions.Request a demo
With Pathlight analysis you save time generating, analyzing, and exporting data. A holistic view of the entire journey or a single step are both a few short mouse clicks away.
Pathlight analysis lets you quickly and easily see the most optimal pathway for your customer. Built atop illumin’s Audience engagement map, users can drill into each and every step their potential customer’s take.Request a demo
Highlights the route through the journey with the lowest cost per journey completion or lowest cost to move the customer through the journey.
Highlights the route through the journey that generated the most clicks from customers.
Highlights the route through the journey that generated the most customer conversions.
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