One canvas
Launch campaigns up to 3x faster than traditional DSPs. Canvas brings planning, activation, optimization, and measurement together in a single experience, helping marketers activate audiences with precision, optimize performance in real time, and measure true business impact.
Plan, activate, and optimize campaigns from a single workspace built to connect every touchpoint across the customer journey.
Move audiences seamlessly from awareness to conversion using real engagement signals including impressions, clicks, conversions, video views, and audio listens.
Understand what’s driving performance with real-time reporting, audience intelligence, conversion path analysis, and optimization recommendations.
Access AI-powered recommendations, audience insights, and campaign optimization tools directly within Canvas to make faster, more informed decisions.
Build omnichannel campaigns visually with a workspace designed around how marketers think. Canvas brings audiences, channels, creatives, and budgets together in a single view, making campaign planning faster, clearer, and more connected.
Go beyond reporting with insights designed to drive action. Understand audience behavior, uncover conversion paths, measure incrementality, and brand lift opportunities with intelligence built directly into Canvas.
Connect campaigns with purpose
Create rules-based connections between campaigns to guide users through a coordinated journey. Trigger progression based on impressions, clicks, video views, audio listens, or conversions, ensuring every campaign works together toward a common goal.
Activate audiences based on real engagement
Build dynamic audience segments from campaign exposure and engagement signals, then activate them across future Open Web campaigns. Re-engage high-value audiences, suppress converters, and deliver more relevant experiences at every stage of the journey.
Extend audience intelligence beyond the open web
Seamlessly send exposure and engagement-based audiences from illumin directly into Meta. Reach users across Facebook and Instagram using the same audience intelligence powering your Open Web campaigns
Our partners include
illumin makes marketing simple and effective, giving you control from start to finish. Plan smarter, act faster, and achieve better outcomes, all while connecting with your audience in meaningful ways.
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