Leverage cross-channel advertising to gain access to a wider variety of audiences and take advantage of each channel’s unique benefits.
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Native
Native advertising matches the form and function of the platform upon which it appears and is placed within the content. The format is cost-effective and provides better readability.
Display
Display advertising consists of banners, text, images, video, and audio ads shown on website side-bars, mid-scrolls, headers, or footers with a clear CTA. They are highly visual, helping to build brand awareness with a high reach and robust targeting.
Video
Video advertising encompasses online display ads but with video content that can drive a wide variety of actions. It is served on a large scale via desktop and mobile web or mobile in-app.
Connected TV (CTV)
CTV advertising refers to ads run before, during, or after streaming internet content such as on smart TVs and set-top boxes. They are highly targetable and fully measurable with a typically high completion rate.
Digital Out-of-Home (DOOH)
Digital out-of-home advertising is digital media run outside the home such as digital billboards in malls, airports, transit stations, and highways. They are great for reaching geo or venue-targeted audiences using highly visual ads.
Audio
Audio advertising is the delivery of ads in audio format through online platforms like podcasts or music streaming apps. They help extend campaigns beyond the screen and reach new audiences.
Social
Social advertising with Facebook and Instagram offers the ability to connect with your audience almost instantly with massive regular activity from users of various backgrounds.
Connect directly to your email platform to seamlessly sync your first-party audiences to open web campaigns based on user behavior such as opens, clicks, delivered, and unsubscribes.
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illumin is empowering marketers at agencies and brands to make smarter decisions about targeting and communicating with their online audiences. But you don’t have to take our word for it! Check out our G2 reviews to hear from real customers about how illumin’s platform has transformed their journey advertising.
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