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May 22, 2025

Brand Innovators’ ShopTalk Backstage with Samsung

As part of the Brand Innovators’ Evolution of Retail Summit 2025 on March 25-26 2025, Jillian Gorman of Samsung joins illumin CSO Seraj Bharwani in Las Vegas for the ShopTalk Backstage series for a conversation on “performant storytelling” and why authentic storytelling that actually drives performance is a necessary form of connectivity in today’s ever-evolving marketing landscape.