Connected Television (CTV): The present and future of premium video advertising

Connected TV (CTV) has moved from an emerging advertising channel to a core part of the modern media mix. As viewers continue shifting from traditional television to streaming, connected TV gives marketers new ways to reach audiences with the scale and impact of TV alongside the targeting, measurement, and flexibility of digital advertising. Connected TV […]

Attention advertising: How to attract and maximize consumer attention

The digital media landscape has changed rapidly over the course of the last decade, leaving marketers struggling to find the best methods for effectively measuring the impact of their campaigns. To make matters worse, viewability has long been accepted as the reigning metric to measure quality impressions, but this method fails to accurately assess whether […]

Trade Halt of the Shares of AcuityAds

TORONTO and NEW YORK, March. 10, 2023 AcuityAds Holdings Inc. (TSX:AT, Nasdaq: ATY) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across advertising channels, announces that the trade of securities of the Company were halted at the request of the Company on March 10, […]

illumin + Digiday Whitepaper: Advertising Automation

Advertising automation is no longer an option. Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic. Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in a cross-channel ecosystem, doing so in a fashion […]