Nov 12, 2026

illumin webinar co-hosted with Adweek: How to turn brand awareness into sales

how to turn brand awareness into sales

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Getting noticed is one thing. Turning that attention into actual purchases is another.

In this webinar, co-hosted with Adweek, illumin’s CMO Bridget Westerholz sits down with Garett Senez, CEO of Quark Baby, to unpack how the brand turned viral attention into real business growth.

Using Quark Baby as a case study, they explore how to build brand recognition, turn consumer interest into sales, create a consistent brand experience across channels, and use customer data to understand what’s driving results.

Watch the Adweek and illumin webinar for practical insights on connecting brand building to sales and making marketing investment count.