illumin joined Brand Innovators at Advertising Week New York for conversations on what it takes to build lasting brand connections and keep iconic brands relevant in a changing landscape.
Sarel Meirovich, illumin’s SVP, Gloval Sales took the stage to moderate Building Brands People Love, bringing together marketing leaders to discuss how brands can create meaningful connections that drive loyalty and long-term growth.
Eric Schwartz, Senior Sales Director, also moderated The Comeback Playbook: Reintroducing Iconic Brands to a New Generation. The panel examined how established brands can evolve to connect with new audiences while staying true to what made them iconic. Featuring marketing leaders from across the industry, the discussion explored how brands can remain culturally relevant and build connections with the next generation of consumers.
Watch the panel discussions below for insights from Sarel, Eric and their fellow marketing leaders.
Building Brands People Love
Watch Sarel Meirovich’s panel discussion
The Comeback Playbook: Reintroducing Iconic Brands to a New Generation
