One canvas
AI is changing how advertising gets done. At illumin, we believe its value comes from using it where it can make a meaningful difference.
That’s why we apply AI to help you understand more, uncover insights faster and make better-informed decisions, while keeping your expertise and judgment at the center.
Our approach
We use AI to simplify complexity behind the scenes, helping you get to the insights you need while keeping you in control.
Turn complex information into insights you can actually use.
Spend less time digging through data and more time understanding what they mean.
Get the context and guidance you need to decide what comes next.
AI supports your expertise. You make the final call.
Meet Lu
Lu brings illumin’s approach to AI directly into your campaigns with Ask Lu.
With AI Assisted Reporting, Ask Lu works through the data behind the scenes so you can spend less time looking for answers and more time using them.
Start with what you know
You shouldn’t have to know exactly which report, metric or column to pull before you can understand your campaign. Ask your question in a way most comfortable to you. Ask Lu determines what information it needs, review your campaign data and brings the answer back to you.
You ask. Lu uncovers. You get the insight.
Go deeper
Get clear answers grounded in your illumin campaign data.
Ask Lu determines what data is relevant and builds the report needed to investigate.
Ask follow-up questions and examine your performance from different angles.
Use what Ask Lu uncovers to learn what deserves your attention next.
Intelligence behind the answer
Ask Lu can determine how to investigate your question, gather and analyze relevant campaign data, and build a supporting report when more information is needed.
It brings the work back to you with clear answers, context and recommendations to help you decide what comes next.
Ask your campaign questions. Explore your data. Get the insights you need to decide what comes next.
