Advertising automation is no longer an option. Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic.
Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in a cross-channel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.
In this whitepaper, you’ll learn:
- What the true definition of advertising automation is
- Industry insight from agency Landmark Media and DTC brand Purple
- The correlation between automation and the consumer journey
Download the whitepaper
Fill out the form below for your free download of Brands Need Advertising Automation to Control the Consumer Journey.
