Every marketer wants to know how people actually move through a campaign. That’s where illumin’s Audience Engagement Map becomes your competitive edge.
Instead of scattered metrics, you get a clear, visual view of how audiences progress through each stage. See where they click, what keeps them engaged, and when they drop off. Compare paths, conditions, and creatives in real time to uncover what is really driving performance.
The Audience Engagement Map transforms complex flow data into meaningful insights you can act on right away. With this clarity, you can fine-tune every touchpoint, strengthen engagement, and build campaigns that perform with confidence.
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Every marketer seeks an edge—a transformative tool to stay ahead. That’s where illumin’s Pathlight comes in, your new competitive advantage.
Go beyond basic conversion metrics and gain a resilient understanding of the entire customer journey. Was it the display ad that sparked interest, or the email two weeks later that sealed the deal? Pathlight reveals the full story, connecting every touchpoint to the ultimate outcome.
No more guessing games. With Pathlight Analysis, you’ll make informed, data-driven decisions that drive successful campaigns and maximize your impact. It’s time to see the bigger picture with illumin.
Request a demoYour audience moves through a fast-changing digital world, from scrolling Instagram to streaming video. Most DSPs still rely on last-click attribution, giving all the credit to the final touchpoint because it is the easiest path.
Marketing is rarely that simple. illumin uses advanced attribution modeling to analyze every step, whether it is the first impression, a follow-up, or the final click. The result is a clearer picture of how each touchpoint works together to drive conversions.
These unique insights help you make smarter decisions and run more effective campaigns. With illumin, you gain the clarity to measure what matters and achieve real impact.
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Experience how illumin empowers you to plan, execute, and optimize transformative advertising campaigns—turning insights into success.
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