Connected Television (CTV): The present and future of premium video advertising

As consumer viewing habits continue to evolve, Connected Television (CTV) has become a central driver of modern media growth. But its importance goes beyond streaming TV. CTV represents a broader shift in how marketing must be planned, activated, and measured in a world where consumer behavior is no longer predictable. CTV blends the reach and […]

Attention advertising: How to attract and maximize consumer attention

The digital media landscape has changed rapidly over the course of the last decade, leaving marketers struggling to find the best methods for effectively measuring the impact of their campaigns. To make matters worse, viewability has long been accepted as the reigning metric to measure quality impressions, but this method fails to accurately assess whether […]

Trade Halt of the Shares of AcuityAds

TORONTO and NEW YORK, March. 10, 2023 AcuityAds Holdings Inc. (TSX:AT, Nasdaq: ATY) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across advertising channels, announces that the trade of securities of the Company were halted at the request of the Company on March 10, […]

illumin + Digiday Whitepaper: Advertising Automation

Advertising automation is no longer an option. Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic. Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in a cross-channel ecosystem, doing so in a fashion […]