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Case Study

Drive record engagement with illumin

Discover how Diamond Films drove record engagement for its film trailers powered by illumin’s game-changing video campaigns. Together with illumin, they were able to produce content centered on capturing audience attention and maximizing audience reach.

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Challenge

Maximizing audience reach and engagement in a highly competitive market

As a leader in independent film distribution, Diamond Films faced the challenge of capturing audience attention in a highly competitive entertainment market. In partnership with illumin, they aimed to maximize reach and engage viewers deeply with their annual film release trailers.

Diamond Films logo
Campaign Objectives

Video views and user engagement

  • Achieve exceptional reach and visibility for new film trailers.
  • Exceed benchmarks for key performance metrics, including: View-Through Rate (VTR) and completed video views.
Movie reels
Strategy

An audience-focused approach

To drive awareness and engagement, the campaign focused on:

  • Emotion-Driven Content: Leveraged captivating film trailers as core content to capture emotions and interest, using targeted video ads that resonated with moviegoers.
  • Entertainment-Exclusive Inventory: Ads were strategically placed on sites catering to film enthusiasts, excluding news outlets to optimize relevance.
  • Real-Time Weekly Optimization: Optimized in real time, adjusting frequency and audience targeting for maximum engagement, with noticeable impact within 24 hours.
Target audience
Audience

A wide mix of relevant segments

Using refined audience segmentation, the campaign targeted specific demographic groups for each release, based on age, gender, location, and other sociodemographic factors to reach viewers most likely to engage.

30% increase in VTR
Key results

Record audience engagement

Achieving an impressive 85% View-Through Rate, well above the 65% benchmark, Diamond Films captured strong viewer engagement. This success highlights the power of targeted, emotion-driven content in driving deep audience connection and visibility.

Moreover, the video campaign resulted in over 3.6 million completed video views, reaching over 2.2 million unique individuals which led to a 30% increase in view-through rate (VTR).

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See first-hand how illumin helps brands thrive

Curious about how you can transform your campaigns from good to game-changing? Find out more on how you can make engaging video ad campaigns through illumin!

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