Sinteplast, a global client that specializes in painting and construction materials, wanted to enhance the effectiveness of its programmatic and social campaigns. Together with Spaceback, illumin improved the overall presence of Sinteplast across social media platforms, resulting in a higher click-through rate and viewability.
Challenge
Sinteplast wanted to optimize its marketing funnel by increasing its click-through rate and viewability on its programmatic advertising, recognizing the need for a more effective and cohesive social media strategy. They also had existing content on their Instagram account but weren’t seeing as much engagement and return on investment as they had hoped.
Solution
Through the illumin platform, Sinteplast activated innovative Social Display Ad formats from our partner Spaceback to bring its successful social media presence to programmatic channels.
Execution
With a strong community on Instagram, the paint brand adapted its posts as creatives for programmatic media, highlighting its water-based acrylic paint.
The campaign, focused on interaction and engaging content, demonstrated that these formats drive higher engagement, strengthen the relationship with the audience, and increase interest in the product.
Key results
The campaign results exceeded the brand’s expectations. Sinteplast achieved a 240% increase in click-through rate (CTR) and a 43.65% boost in visibility compared to benchmarks.
These results helped the brand successfully optimize its sales funnel for its audience in Argentina, while maintaining consistency across its digital platforms by leveraging its Instagram content as programmatic creatives.
Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can maximize your brand reach through illumin!
