Oakley, an American-based sports equipment brand, leveraged illumin to drive in-store foot traffic across the country through its display ads. Driving both in-store visits as well as user engagement, the company’s ad campaigns were able to significantly decrease cost per visit and improve overall presence both online and in-store.
Objective
Oakley aimed to drive in-store foot traffic across 172 stores in 41 states while maintaining a healthy CTR. The campaign sought to build brand engagement and attract visitors, focusing on maximizing in-store visits through effective geo-targeting and audience segmentation.
Campaign Goals
Audience
The campaign targeted a highly relevant mix of audiences using Cuebiq segments to reach Oakley’s ideal in-store shoppers. Oakley also explored open and third-party audiences for additional reach, fine-tuning the targeting based on early performance metrics.
Strategy
illumin’s campaign setup and Cuebiq’s measurement capabilities enabled a six-week campaign aimed at driving foot traffic uplift.
Early testing revealed Cuebiq’s effectiveness in tracking visits, leading to a shift in focus toward these segments. Strategic optimizations dropped the cost per visit from $332.35 to $5.35, maximizing in-store engagement while controlling spend.
Key Insights
Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can optimize your display ad campaigns through illumin!
