Programmatic advertising to propel your brand strategy.
Programmatic advertising to propel your brand strategy.
Target, engage, and convert
illumin makes it easy to target, engage and convert online audiences through omnichannel digital advertising. Our decision science uncovers each consumer’s unique value to brand, helping you form meaningful connections, maximize your marketing impact and grow your business.
Connect the consumer journey and perfect your media strategy
There are lots of DSPs out there, but none that connect the consumer journey and deliver actionable insights like illumin. A connected journey allows you to control ad creative and frequency at each stage, set alternative paths and optimize performance based on user flow.
You have questions, we have answers
- What ad formats work best?
- What is the optimal ad frequency?
- Which audiences respond best to what creatives?
- What is the value of brand advertising?
- What is the most efficient route?
- How can we expedite the path to conversion?
Why brands choose illumin™
Unmatched targeting
Optimize performance with AI-powered look-a-like audience modelling
Our prospecting algorithm assesses users based on a variety of behavioural signals and finds commonalities among your best performing audiences—helping your clients meet new customers faster.
Test and learn ecosystem
Discover your next best engagement
and accelerate performance
and accelerate performance
illumin opens the door to actionable data in a closed-loop test and learn ecosystem. Utilize the decision tree function or create alternative paths to discover what media mix and messaging works best for each audience.
Omnichannel execution
Manage ad reach and frequency across devices
From display, to native, video and CTV, omnichannel execution along a connected path eliminates ad duplication and improves user experience, ensuring your ads capture attention.
Insights that empower
Enable data-driven decision making
Not all impressions are priced the same or create the same impact. illumin shines a light on the most effective and cost-efficient route to conversion so you can get the most from your advertising spend.
Trusted by brands across North America
Don’t just take our word for it
Within about six months on illumin our cost of acquisition was down ~60% and kept going lower. We're securing more clients because we know who our customer is, how to attract them and then how to convert them, thanks to illumin.
Angie Kalousek Ebrahimi,Manage your campaigns, your way
Self-serve
Our platform is so intuitive to use, you don’t have to be a programmatic expert to use it. Take advantage of our self-service option and activate your campaigns in as little as a few weeks.
Managed services
Let our team of programmatic experts manage your campaigns so you can stay focused on building your brand.
Partnerships you can count on
We’ve partnered with many inventory, brand safety and measurement players from across the programmatic ecosystem to ensure your clients’ can promote to the right people, protect their brand, and have transparency in ad performance.
The illumin AI was above benchmark in delivering incremental return on ad spend. We were able to determine consumers who went through an entirely connected journey had a higher AOV than users who we exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.
Josh Park Director, Performance Marketing