Case Study

Boosting in-store visits for Oakley

Oakley, an American-based sports equipment brand, leveraged illumin to drive in-store foot traffic across the country through its display ads. Driving both in-store visits as well as user engagement, the company’s ad campaigns were able to significantly decrease cost per visit and improve overall presence both online and in-store.

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Objective

Boost traffic both in-store and online

Oakley aimed to drive in-store foot traffic across 172 stores in 41 states while maintaining a healthy CTR. The campaign sought to build brand engagement and attract visitors, focusing on maximizing in-store visits through effective geo-targeting and audience segmentation.

Campaign Goals

Drive foot traffic lift and click-through rate

Increase in-store visits with a cost-efficient approach.
Achieve a consistent and robust CTR (click-through rate) to enhance brand engagement.

Audience

Highly targeted and relevant segments

The campaign targeted a highly relevant mix of audiences using Cuebiq segments to reach Oakley’s ideal in-store shoppers. Oakley also explored open and third-party audiences for additional reach, fine-tuning the targeting based on early performance metrics.

Strategy

Targeted optimization and audience segmentation

illumin’s campaign setup and Cuebiq’s measurement capabilities enabled a six-week campaign aimed at driving foot traffic uplift.

Early testing revealed Cuebiq’s effectiveness in tracking visits, leading to a shift in focus toward these segments. Strategic optimizations dropped the cost per visit from $332.35 to $5.35, maximizing in-store engagement while controlling spend.

Key Insights

Foot Traffic Lift: Following targeted optimizations, Oakley saw a marked increase in in-store visits, with costs per visit dropping by over 98% from day one to the final day of the campaign.
CTR Performance: The campaign achieved a CTR of 0.18%, meeting the goal of maintaining steady audience engagement.
Audience Segmentation Success: Cuebiq segments proved most effective in driving visits, leading to a strategic shift in budget allocation toward these high-performing audiences.

See first-hand how illumin helps brands thrive

Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can optimize your display ad campaigns through illumin!