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Their journey starts here.

And so does yours.

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User Journey Advertising
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User Journey Advertising
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Customer Journey Advertising
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Customer Journey Advertising
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Advertising Technology
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Intelligent Advertising

Visually plan, activate, and measure your online advertising like never before.

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Powering global brands
Trusted by top agencies
The illumin platform
Journey canvas
Audience Engagement Map
Pathlight analysis
Product Overview

The illumin platform

illumin is the only journey advertising platform that brings media planning and buying together in an interactive and intuitive interface.

  • Drag and drop audiences, creatives, and conditions onto a single screen canvas.
  • Build across multiple channels, including Native, Display, Video, Connected TV, Audio, and Facebook and Instagram.
  • Connect directly to your email platform to seamlessly sync first-party audiences to open web campaigns based on user behavior such as opens, clicks, delivered, and unsubscribes.
  • Set alternative paths for unique audience segments.
  • See your campaigns come to life!
Learn more
Product Overview

Journey canvas

A freeform space where you can drag and drop creatives, conditions, and audiences – linking them together to form the paths and stages of your ad campaigns.

  • Use intuitive tools to design and organize complex marketing strategies
  • Use technology that’s aligned with how you already think and plan your campaigns
  • Perform granular planning and big picture insights on a single, easy to navigate screen
Learn more
Product Overview

Audience engagement map

A complete display of your audience progression through the advertising journey alongside real time data, stage-specific metrics, and goals.

  • Simplify reporting by using one screen to understand the entire flow of users through the journey.
  • Make programmatic digestible for the entire team.
  • Use real-time data to aid quick decision-making.
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Product Overview

Pathlight analysis

Quickly and easily view the most optimal routes through your journeys based on customized key metrics.

  • Evaluate the performance of actual routes taken by audiences.
  • Provide an exportable, holistic view across the entire journey at the macro and micro level.
  • Filter route-specific data based on selected metrics and quickly understand which paths are performing best.
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The illumin platform

Technology made for how marketers think and do things.

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Journey canvas

One place to visualize, plan, and execute the complete customer journey.

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Audience engagement map

A top-down analysis of your entire campaign’s performance.

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Pathlight analysis

Find a campaign’s optimal route and highest-performing sequence.

What people are saying

Gold Consulting Group
Angie Kalousek Ebrahimi
Josh Park
Mark B

“illumin really looks at the customer journey across various points of entry. It allows us to target consumers appropriately whether they’re at the beginning of searching or much further down the funnel — making for more meaningful interactions.”

Edward Gold

Gold Consulting Group

“Within about six months on illumin our cost of acquisition was down ~60% and kept going lower. We’re securing more clients because we know who our customer is, how to attract them and then how to convert them, thanks to illumin.”

Angie Kalousek Ebrahimi

Senior Director, Lifestyle Medicine, Blue Shield of California

“The illumin AI was above benchmark in delivering incremental return on advertising spend. Additionally, we were able to determine consumers who went through an entirely connected journey had a higher AOV than users who were exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.”

Purple mattresses illumin
Josh Park

Director of Performance Marketing, Purple

“I’ve used several programmatic platforms and this is the most user-friendly and logical. The lay out minimizes user errors and it is easy to upload and manage campaigns. Reporting is complete, fast and intuitive. The customer service is top-notch.”

Marc B

G2 Review

Make journeys make sense

Advertising reinvented

illumin revolutionizes online advertising with the world’s first journey advertising platform, aligning seamlessly with the way marketers think. Our technology empowers you to create, activate, and optimize campaigns across all your channels (and the entire marketing funnel), backed by real-time insights for maximum control and client support.

Introducing illumin
Email marketing
email integration

Sync first-party email audiences

illumin is taking connected journey advertising to the next level with the first fully connected email audience integration. Our intuitive and easy-to-use interface connects to your email marketing platform to seamlessly sync first-party audiences to open web campaigns based on user behavior such as opens, clicks, delivered, and unsubscribes.

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G2 Spring 2024 Achievements
Recognized excellence

Users love illumin's journey advertising platform

illumin is empowering marketers at agencies and brands to make smarter decisions about targeting and communicating with their online audiences. But you don’t have to take our word for it! Check out our G2 reviews to hear from real customers about how illumin’s platform has transformed their journey advertising.

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Frequently Asked Questions

Everything you wanted to know about illumin but were afraid to ask.

What is illumin?

illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.

Is illumin a demand side platform (DSP)?

While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.

Is illumin a programmatic advertising platform?

illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumin’s platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.

What is journey advertising?

Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion. Contact us to learn more about journey advertising.

Where is illumin located?

illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Head here to contact us.

Is illumin hiring?

Yes! illumin is currently looking to fill several positions. To see if you’re the right fit or learn more about what life at illumin is like, visit our careers page.

What is AcuityAds?

AcuityAds is illumin’s former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on our About Us page.

Is illumin publicly traded?

Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor information here.

Does illumin use artificial intelligence?

Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.

What ad solutions or channels does illumin support?

illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:

  • Native
  • Display
  • Video
  • Connected TV
  • Audio
  • Digital-out-of-home
  • Social
  • Email

Head here to learn more about our platform’s channels.

How does illumin use my data?

illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.

Does illumin have self-service options?

Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. Learn more about how our self-serve journey advertising platform works here.

Request a demo

Request a demo

See first hand how illumin can help you plan, execute, and optimize your journey advertising campaigns.

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