Over the past 25 years, Seraj has completed extensive research on video viewership trends across major social and digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing. Seraj has delivered keynote speeches at major conferences (CMO Collective, CMO Insight, IAB Annual Summits in US & Canada, and others), conducted digital trends forums for major marketers like P&G, General Mills, Unilever, GM, Ford, American Express, and other global marketers, and moderated dozens of marketing leadership panels at Advertising Week, Ad Age, Brand Innovators Summits, Ad Tech:NY, London & San Francisco, and major public forums.
Seraj is a graduate of MIT Media Lab.
In the news
Seraj is a trusted source and thought leader in topics of brand transformation and journey marketing. Here are some of his most recent pieces and appearances in some of the industry’s most trusted publications.
AdAge – Cookieless Transition Planning: How to Save Your Half-Baked Privacy Transition Plan
Adweek – Erasing the Line Between Paid and Owned Media Can Transform Your Marketing
AdAge – Five Priorities For Marketers in 2022
AdExchanger – There’s No Single Solution For Privacy-Protected Advertising
Marketing Brew – The 2023 podcast advertising landscape
Programmatic Digest – Is Media Value Based On Currency or Measurement?
Authority Magazine – How To Effectively Leverage Data To Take Your Company To The Next Level
Seraj speaks with Julia Fitzgerald
On this episode of Journey Insider, Seraj explores the significance of size with Julia Fitzgerald, CMO of the American Lung Association and author of the new book “Midsize.” In this talk, Julia explains why midsized organizations find themselves in a unique marketing position, able to take advantage of some of the benefits that large organizations have in terms of reach and budget, without all of the ramifications that large businesses often face.
Watch more episodes