TORONTO and NEW YORK, June 28, 2017 – /CNW/ AcuityAds Holdings Inc. (TSXV:AT, OTCQB:ACUIF) (“AcuityAds” or “Company”), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced that it has entered into a partnership with Newcap Radio (“Newcap”). Leveraging the AcuityAds Self-Serve programmatic marketing platform, Newcap Radio will now be able to offer digital advertising services to its radio advertisers. This enables Newcap Radio advertisers to target listeners using other channels such as desktop and mobile devices, providing a wider audience reach to spread their messages to consumers and the ability to use digital campaigning to reinforce radio advertising efforts.
“We continue to see more offline media companies looking to leverage the online digital advertising channel to complement their existing advertising offerings,” stated Tal Hayek, CEO of AcuityAds. “This partnership enables Newcap Radio to offer its advertisers immediate access to our Self-Serve programmatic marketing platform as a complementary offering to its traditional radio advertising medium, which should ultimately lead to a higher ROI for advertisers. Using digital advertising in combination with offline efforts is critical to making lasting connections with consumers today.”
“The partnership we’ve entered into with AcuityAds provides our advertiser community with an industry leading digital advertising platform to complement our radio advertising solutions,” said Scott Broderick, VP of Revenue at Newcap Radio. “Our radio listeners will not only be able to hear our advertisers’ ads, now they will also be able to see them on their devices going forward. This represents an important opportunity for our advertisers to grow their audience reach and share of attention with consumers and achieve a greater return from their advertising spend.”
About Newcap Radio:
Newfoundland Capital Corporation Limited (TSX: NCC.A, NCC.B) owns and operates Newcap Radio which is one of Canada’s leading radio broadcasters with 97 licenses across Canada. The Company reaches millions of listeners each week through a variety of formats and is a recognized industry leader in radio programming, sales and networking.
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by proprietary machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages social data. AcuityAds empowers marketers by offering transparency on costs and brand safety with real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.
AcuityAds is headquartered in Toronto, Canada with sales offices in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego, Vancouver, Calgary, Montreal and London, England. For more information, visit AcuityAds.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.