– Advertising agency is among the first to take advantage of Acuity’s strategic alliance with Adobe® –
TORONTO and NEW YORK – May 25, 2016 – AcuityAds (TSXV:AT), the technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media, today announced that Bleublancrouge, an interactive advertising, marketing and branding agency based in Montreal, has signed a deal with Acuity to take advantage of their flexible DMP offering based on Adobe’s® Audience Manager®, the industry leading data management platform.
Acuity’s programmatic advertising platform seamlessly integrates with Adobe® Audience Manager® to enable customers to derive audience insights from first-party customer data. The integration empowers agencies like Bleublancrouge to enable their clients to use data more efficiently in targeting the right message to the right customers, creating more efficient media campaigns with higher returns.
“We have been focused on creating an agnostic advertising technology ecosystem for our clients and a DMP strategy has been the cornerstone of our data-driven approach,” said Charles Beaulieu, Director of Digital and Programmatic Media at Bleublancrouge. “Having access to the leading DMP solution via Acuity’s recent alliance with Adobe made this a good business decision for BBR. The seamless integration of Adobe® with Acuity’s platform, as well as other demand-side platforms and technology providers, is a key feature in enabling our clients to know their customers better and deliver more relevant advertising to their audiences.”
“Acuity strongly believes that harnessing the power of data is critical to the success of digital marketing,” said Tal Hayek, founder and CEO of Acuity. “That’s why we formed this strategic alliance with Adobe®. Bleublancrouge’s decision to begin using the solutions together is affirmation of a bright future, where data can truly begin to increase the relevance and effectiveness of the digital media campaigns that our clients run on our platform.”
For more information on how Acuity is powering the most efficient programmatic campaigns for both brands and agencies, visit AcuityAds.com.
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. At the core of its offerings is a self-serve programmatic marketing platform, powered by proprietary machine learning technology. AcuityAds empowers marketers through its industry leading advertising campaign solutions with real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.
AcuityAds is headquartered in Toronto, Ontario, Canada with offices in New York City, Boston, Los Angeles and Montreal. For more information, visit the new AcuityAds.com.
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AcuityAds Holdings Inc.
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