TORONTO AND NEW YORK, May 9, 2016 /CNW/ – AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns, today announced that the Company has received $500,000 in orders to execute programmatic advertising campaigns for a leading international producer and marketer of beer, wine and spirits. The campaigns will run over the coming quarters for a range of the client’s brand offerings.
“These orders underscore the benefits of leveraging programmatic to drive brand awareness and affinity with customers,” stated Tal Hayek, CEO of AcuityAds. “This international producer and marketer of beer, wine and spirits has been utilizing our platform very effectively for the past several years to market one of their key brands. As a result of the success of their campaigns run on Acuity’s platform, the client decided to expand their programmatic initiatives across other brands within their portfolio.”
The retail industry represents one of six core vertical areas. Combined with publisher direct relationships and third party data source integrations, AcuityAds is able to deliver the highest level of granularity in audience targeting and brand awareness. AcuityAds’ other core verticals include financial services, automotive, healthcare, politics and entertainment.
AcuityAds has developed a Programmatic Marketing Platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With sales operations in New York, Boston, Los Angeles, Toronto and Montreal, AcuityAds’ customers include both large Fortune 500 enterprises and small to mid-sized businesses. For more information, visit www.acuityads.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company’s client that has been mentioned in this press release has the right to exercise an out clause right at any time during the advertising campaign.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.