TORONTO and NEW YORK – October 16th , 2017 – AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across video, mobile, social and online display campaigns, today announced that it has received an order from a multinational electronics company totaling $1.0 million. This multinational electronics company will be running a series of digital advertising campaigns throughout the fourth quarter to support its market entry into a $300 billion market opportunity for its products.
AcuityAds acquired 140 Proof for its social signal-based mobile offering and acquired Visible Measures for its analytics-led video offering. The integrated company enables its sales force to provide a more powerful holistic solution and engage in expanded conversations with brands to capture a greater share of their digital advertising spend.
“This order highlights the value of our proprietary insights and predictive analytics which is highly relevant to building brand awareness and capturing new market opportunities,” stated Tal Hayek, CEO of AcuityAds. “The size of this order also underscores the scalability of our offerings that enable us to capture a larger share of advertising spend.”
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by machine learning, is at the core of our business. This is accompanied by strategic digital advertising solutions that cater to social, mobile and video-specific needs. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.
AcuityAds is headquartered in Toronto, Canada with sales offices in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego, Dallas, Vancouver, Calgary, Montreal and London, England. For more information, visit AcuityAds.com.
For further information, please contact:
Virtus Advisory Group Inc.
Chief Executive Officer
AcuityAds Holdings Inc.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company’s client that has been mentioned in this press release has the right to exercise an out clause right at any time during the advertising campaign.
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