The 3 Companies Combined Offer Marketers a More Powerful and Holistic Digital Advertising Solution
TORONTO and NEW YORK, Oct. 2, 2017 /CNW/ – AcuityAds Holdings Inc. (TSXV:AT OTCQB:ACUIF) (“AcuityAds” or “Company”), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today provided an integration update regarding its recent acquisitions.
AcuityAds acquired 140 Proof for its social signal-based mobile offering and acquired Visible Measures for its analytics-led video offering. The integrated company enables its sales force to provide a more powerful holistic solution and engage in expanded conversations with brands to capture a greater share of their digital advertising spend. Some of the key elements and business benefits the Company has gained from the integration efforts on both acquisitions include:
- Cross-selling ability of all offerings with a fully integrated and trained sales organization.
- The Company has recognized over $5.5 million in cost synergies on an annualized basis from both of these acquisitions.
- 140 Proof’s social audience data is now integrated into Acuity’s Self-Serve programmatic marketing platform and enables seamless access to social signal-based audience data for users of the platform.
- The Company has seen a significant increase in the average deal size as it is now able to deliver an expanded set of offerings and compete for a greater share of a brands digital advertising budget as a result of these acquisitions.
- The Company has also received and responded to a number of RFP’s from major brands requesting a one-stop shop for their mobile, video, desktop and social advertising initiatives for the remainder of the year and into 2018, which aligns well with the Company’s holistic solution offerings and could potentially result in incremental orders.
“Our acquisition strategy is focused on adding complementary offerings to our industry leading programmatic marketing platform to provide brands and agencies unique and holistic solutions that provide competitive advantage,” stated Tal Hayek, CEO AcuityAds. “We are extremely pleased with how quickly we were able to successfully integrate the three companies in terms of resources, operations, product offerings and sales force execution. I am also delighted to report that Visible Measures, our most recent acquisition, is currently meeting our expectations from both a revenue and operational cost perspective.”
The Company also announced that it has received an order totaling approximately CDN $700,000 from a global technology manufacturer. This global brand will be running multiple digital campaigns throughout the fourth quarter to coincide with their new product launch efforts.
“The combined offering as a result of these acquisitions has enabled Acuity to elevate its value proposition and earn a legitimate seat at the table with the largest brands in the world. This order from a global manufacturer is a direct result of our cross-selling ability and serves as validation that our acquisition and integration strategy is working well,” added the AcuityAds CEO.
The Company will continue to promote the value proposition of the combined offerings and showcase “How to capture audience attention using digital advertising” at various industry events including: Brand Innovators Summits, Advertising Week: NewYork and Ad:Tech London.
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by machine learning, is at the core of our business. This is accompanied by strategic digital advertising solutions that cater to social, mobile and video-specific needs. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.
AcuityAds is headquartered in Toronto, Canada with sales offices in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego, Dallas, Vancouver, Calgary, Montreal and London, England. For more information, visit AcuityAds.com.
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