AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or “Company”), a leader in decision science technology enabling advertisers to connect intelligently with audiences across digital advertising campaigns, is pleased to announce that it will officially launch its flagship advertising platform to clients in Spain and Latin America.
The Company completed the acquisition of ADman Media on June 15, 2018 referencing expansion into global markets, positioning itself as the premier advertising platform for brands seeking to reach Spanish-speaking audiences. After an extensive training period, all ADman employee’s will be adopting the AcuityAds brand name and providing clients with access to AcuityAds’ full technology stack.
“It has taken us the past year to prepare for our platform launch in Spain and Latin America,” said Seraj Bharwani, Chief Strategy Officer at AcuityAds. “Given GDPR requirements for consumer privacy and data usage, we have thoroughly assessed our audience targeting capabilities before offering it to advertisers in this region.”
While the Company began major efforts to engage existing ADman customers across Latin America earlier this year, the past week marked an important kickoff for the entire group, including Spain and all Latin America countries.
“Use of decision science technology with live, real-time, consumer propensity data and unique measurement capabilities will bring significant incremental impact and efficiency to advertisers in the Hispanic regions,” Bharwani continued.
The Acuity Decision Science Technology is an end-to-end solution for branding and performance that revolutionizes real-time matching of consumer propensity for attention and conversion with high-quality inventory across devices and formats on the OPEN WEB. Performance measurement and attribution is an integral part of the platform with proprietary metrics and audience behaviors updated every 60 seconds.
Acuity’s proprietary True Reach™ measurement platform includes the most comprehensive, video-viewership performance metric, combining both paid and earned media. The platform includes accountability for Share of Voice and Share of Attention™ as measures of a brand’s share of total reach, viewing time, and engagement relative to competitive brands in over 250 vertical industry categories.
The True Reach™ Insights platform was launched in 2007 and includes persistent tracking on over 500 million video advertisements and over 7,000 global and regional brands promoting video-ads across a wide range of online publishers including Facebook, Instagram, and YouTube.
Josep Tribo, AcuityAds Senior Vice President of Spain and Latin American markets commented, “ADman Media employees have undergone a significant onboarding program to the Acuity technologies and are extremely happy to be unified under a single brand with the AcuityAds family. We remain confident that ADman client relationships in Spanish-speaking markets worldwide will benefit immensely from our innovative platform and expanded capabilities.”
AcuityAds is a leading technology company that provides marketers a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention® throughout the customer journey. Via its unique, data-driven insights, real-time analytics and industry-leading activation platform based on proprietary Artificial Intelligence technology, AcuityAds leverages an integrated ecosystem of partners for data, inventory, brand safety and fraud prevention, offering unparalleled, trusted solutions that the most demanding marketers require to be successful in the digital era.
AcuityAds is headquartered in Toronto with offices throughout the U.S., Europe and Latin America. For more information, visit AcuityAds.com.
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Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
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