AcuityAds Holdings Inc. Announces Executive Appointment

Industry veteran Gary Savoy named Chief Revenue Officer

Toronto, ON, October 10, 2014 – AcuityAds Holdings Inc. (“Acuity” or the “Company”) (TSXV:AT), a leading provider of targeted digital advertising solutions, today announced that Gary Savoy has joined the Company as Chief Revenue Officer, subject to approval of the TSX Venture Exchange. Mr. Savoy has oversight of Acuity’s sales efforts worldwide, and is responsible for maximizing the revenue of the Company. He will be based out of Acuity’s office in New York City.

“We are thrilled to have Gary joining our team as Chief Revenue Officer given his exceptional track record driving revenue growth,” commented Tal Hayek, Chief Executive Officer of Acuity. “Gary has over twenty years experience in the digital advertising and technology industry, as an executive at leading companies such as Google and AT&T. His deep knowledge of our clients’ needs is the perfect fit to help us deliver value-added solutions to our customers. He will be instrumental in our efforts to create an enterprise solution for our customers, one that captures multiple digital touch points with their own customer base and leverages that critical learning in their already successful Acuity media campaigns.”

Mr. Savoy was an early employee at Google, where he launched the Global Consumer Packaged Goods vertical, working with leading brand marketers such as P&G and Kraft to develop products and strategies to capitalize on Google’s global reach.  Prior to joining Acuity, Mr. Savoy was Vice President of Digital Sales for Catalina Marketing Corp., the world’s largest consumer packaged goods-focused media company, until it was acquired by Berkshire Partners earlier this year. In this capacity he helped launch BuyerVision, Catalina’s critical transformation into the digital arena. Prior to joining Catalina, Mr. Savoy was a member of the executive team that launched AT&T’s AdWorks and served as its Vice President. Mr. Savoy helped develop AdWorks’ programmatic solutions to bridge the gap between desktop display and mobile ads. Formerly, Mr. Savoy led the Digital Media practice for BusinessEdge Solutions, a division of EMC Consulting, where he worked with global advertisers to develop strategies, system integrations and ad targeting vehicles critical for the success of publishers.

“I am extremely excited to be joining the team at AcuityAds,” stated Savoy. “Given the Company’s proprietary cross platform programmatic marketing solution with world class machine learning, this has all the makings of an extraordinary growth opportunity. As advertisers are faced with executing efficient campaigns that utilize programmatic tactics that safely leverage data, Acuity is uniquely positioned to work with clients and their agencies to deliver optimal campaign results reaching the right consumers at the right time with the right message and at a fair cost.”

About AcuityAds Holdings Inc.

AcuityAds Holdings is a technology company that has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, Chicago, Boston and Dallas, AcuityAds Holdings’ customers include both large Fortune 500 enterprises and small to mid-sized businesses. For more information, visit

Cautionary statement regarding forward-looking statements

Certain statements contained in this press release constitute forward-looking information within the meaning of Canadian securities laws. Forward-looking statements are provided for the purposes of assisting the reader in understanding the Company’s financial position and results of operations as at and for the periods ended on certain dates and to present information about management’s current expectations and plans relating to the future and readers are cautioned that such statements may not be appropriate for other purposes. Forward-looking information may relate to the Company’s future outlook and anticipated events, including the anticipated development of an enterprise solution for the Company’s customers, and may include statements regarding the financial position, business strategy, budgets, litigation, projected costs, capital expenditures, financial results, taxes and plans and objectives of or involving the Company. Particularly, statements regarding future results, performance, achievements, prospects or opportunities for the Company or the industry in which it operates are forward-looking statements. In some cases, forward-looking information can be identified by terms such as “may”, “might”, “will”, “could”, “should”, “would”, “occur”, “expect”, “plan”, “anticipate”, “believe”, “intend”, “seek”, “aim”, “estimate”, “target”, “project”, “predict”, “forecast”, “potential”, “continue”, “likely”, “schedule”, or the negative thereof or other similar expressions concerning matters that are not historical facts.

Forward-looking statements necessarily involve known and unknown risks and uncertainties, that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct and that objectives, strategic goals and priorities will not be achieved. A variety of factors, many of which are beyond the Company’s control, affect the operations, performance and results of the Company and its business, and could cause actual results to differ materially from current expectations of estimated or anticipated events or results. These factors include, but are not limited to, non-receipt of TSXV approval and the risks discussed in the Company’s materials filed with Canadian securities regulatory authorities from time to time on The reader is cautioned to consider these and other factors, uncertainties and potential events carefully and not to put undue reliance on forward-looking statements as there can be no assurance that actual results will be consistent with such forward-looking statements.

Information contained in forward-looking statements is based upon certain material assumptions that were applied in drawing a conclusion or making a forecast or projection, including management’s perceptions of historical trends, current conditions and expected future developments, as well as other considerations that are believed to be appropriate in the circumstances. While management considers these assumptions to be reasonable based on currently available information, they may prove to be incorrect.

The forward-looking statements made in this press release are dated, and relate only to events or information, as of the date of this press release. Except as specifically required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

For further information, please contact:

Ali Mahdavi
Investor Relations
AcuityAds Holdings Inc.
Cathy Steiner
Chief Financial Officer
AcuityAds Holdings Inc.
(416)218-9888 ext.305

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