– Adobe’s market-leading Data Management Platform (DMP) coupled with Acuity’s world-class Demand Side Platform (DSP) simplifies data-driven marketing and offers the most targeted data for digital marketers across North America –
TORONTO and NEW YORK, Dec. 2, 2015 /CNW/ – AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or “Company”), a leading provider of targeted digital media solutions, enabling advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns, is pleased to announce that it has signed a multi-year strategic agreement with Adobe. The alliance will enable AcuityAds to package Adobe Audience Manager, one of the industry’s leading Data Management Platforms (DMP), alongside its industry leading Programmatic Marketing Platform. Through this collaboration, brands will now be able to identify their most valuable audience segments and execute ultra-targeted, high value digital campaigns across any digital channel.
Adobe Audience Manager allows marketers to bring all of their audience data sources together and continually discover and organize valuable segments for smarter targeting and personalization. This enables ad campaigns to be more productive by targeting specific segments on any platform, ultimately resulting in higher return on advertising dollars and revenue growth for advertisers.
“Acuity is thrilled to bring this combined offering to brands both large and small,” stated Tal Hayek, CEO of AcuityAds Inc. “We believe that this strategic alliance will provide brands of all sizes with the same segment targeting benefits enjoyed today by only the world’s largest organizations. Our unique collaboration enables Acuity to offer a highly flexible pricing model to suit the budgets of all marketers that are trying to optimize their return on advertising dollars through data-driven, real-time decisions.”
“Any time you can combine market-leading data management platform and customer segmentation solutions with a world-class campaign execution platform, you offer marketers a recipe for true business acceleration and competitive advantage,” commented Ali Bohra, Director of Product Marketing for Adobe Audience Manager.
AcuityAds has developed a Programmatic Marketing Platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. In 2015, for the second year in a row, AcuityAds was recognized as one of the fastest growing North American technology companies by finishing in the top 10 of Deloitte’s 2015 Fast 50™ competition and in the top 100 in Deloitte’s 2015 Fast 500™ competition. With sales operations in New York, Boston, Los Angeles, Toronto and Montreal, AcuityAds customers include large Fortune 500 enterprises and small to mid-sized businesses. For more information, please visit: www.acuityads.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
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