Key Message: How to Capture Audience Attention Through Digital Advertising
TORONTO and NEW YORK, Sept. 21, 2017 /CNW/ – AcuityAds Holdings Inc. (TSXV:AT OTCQB:ACUIF) (“AcuityAds” or “Company”), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced that Seraj Bharwani, Chief Strategy Officer at AcuityAds will be speaking at a series of industry events this fall sharing key insights and research on how to capture audience attention through digital advertising.
Mr. Bharwani is responsible for consumer insights on cross-screen, digital & social media. He joined AcuityAds via its recent acquisition of Visible Measures in March 2017. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. Seraj is a graduate of MIT Media Lab and an author of several peer reviewed articles on emerging, cross-screen audience behaviors critical to driving business results.
“The brands and agencies we are speaking with understand the need for driving share of audience attention in their respective markets as a way to achieve strong business results & ROI,” according to Mr. Bharwani. “Given unprecedented noise and channel fragmentation, brands seek digital media that are highly integrated with social signals to achieve cross-screen relevance and brand affinity among core audience segments. A combination of Visible Measures’ MRC-accredited, True Reachâ platform for video and 140 Proof’s Social Signal Audience Targeting on mobile screens, offers capabilities uniquely suited to helping brand advertisers capture a greater share of audience attention.”
At Advertising Week New York on September 27th, Mr. Bharwani will be moderating a panel of senior marketing executives from Pandora, GSK Consumer Healthcare, Fox Advanced Ad Products and Initiative.
Mr. Bharwani will also be presenting at the following events:
Ad:Tech London (November 29th – 30th, 2017)
Brand Innovators Summits – Chicago, Minneapolis, New York & Boston (Oct through Dec)