AcuityAds Announces Closing of Non-Brokered Private Placement for $2.1 Million and Debt Conversion of $1.1 Million


AcuityAds Holdings Inc. (“AcuityAds”), (TSXV:AT) (“AcuityAds” or the “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across video, mobile, social and online display campaigns, today announced that it has completed its previously announced private placement (the “Offering”), for gross proceeds of $2.1 million.  Under the Offering, the Company issued 1,409,021 Common Shares priced at $1.50 per Common Share.  The net proceeds of the Offering will be used for general working capital and corporate purposes.

In addition, the Company completed its previously announced conversion of a portion of its debt to equity. In connection with the conversion by certain lenders under its subordinated term loan (the “Term Loan”), approximately $1.1 million of the Term Loan was converted into Common Shares at a price per Common Share that is equal to the issue price under the Offering.  Accordingly, the Company issued 754,765 Common Shares in connection with the Debt Conversion.   As a result of the Debt Conversion, only $1.2 million of non-revolving debt remains outstanding.

Certain members of the Board of Directors and Management participated in the Offering and Debt Conversion.

The Common Shares issued in the Offering and the Debt Conversion are subject to a statutory four month hold period.

About AcuityAds

AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by proprietary machine learning technology, is at the core of its business. This is accompanied by strategic digital advertising solutions that cater to social, mobile and video-specific needs. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.

AcuityAds is headquartered in Toronto, Canada with offices across North America including New York City, Boston, Chicago, Dallas, Los Angeles, San Francisco, San Diego, Vancouver, Calgary, Montreal and London, England.  For more information, visit

Disclaimer in regards to Forward-looking Statements

Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements include, but are not limited to, statements with respect to the use of proceeds of the Offering. All forward-looking statements in this news release are based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Forward‐looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievement of the Company to be materially different from any future results, performance or achievements express or implied by such forward‐looking statements. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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