Journey Insider Podcast
Discover the path to marketing success
Join AcuityAds’ CSO Seraj Bharwani as he discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success.
Episode 2: Featuring Ana Ceppi, Sr. Advisor, Edelmen
How do you establish a basis for trust among multicultural audiences? As this next generation of multicultural consumers pushes brands to think holistically and participate in social justice causes, brands are responding with initiatives that go beyond “just a purchase”, co-creating solutions that are societally-driven and culturally aware. On this episode of The Journey Insider Podcast, we explore the intersection between trust and multicultural marketing with Ana Ceppi, a Senior Advisor at Edelman, an award-winning global public relations consultancy firm and self-proclaimed “house of trust”.
Episode 1: Featuring Maddy Apsey, SVP of Digital Investments, 22Squared
The media business is in upheaval with the emergence of new media currencies, greater addressability, requirements for better consumer privacy and consolidation of audience and data platforms, among others. Marketers and their agency partners are faced with numerous challenges to achieving profitable growth but also envision opportunities to innovate and gain strategic advantage through partnerships and collaboration. Explore the media agency perspective on this issue with Maddy Apsey, SVP of Digital Investments at 22Squared, a full-service media agency with offices in Atlanta, GA and Tampa, FL.