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Mar 29, 2021

AcuityAds Announces Two New illumin Contracts Totaling $1.5 Million Majority of Revenue Focused on Connected TV

AcuityAds Holdings Inc. (TSX:AT, OTCQX:ACUIF) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, is pleased to announce that it has signed two new contracts totaling $1.5 million, for its advertising automation platform, illumin®. One contract is with a leading global pharmaceutical company that extends over several quarters, and the second is with a leading global electronics manufacturer that encompasses one quarter.  Both contracts are with new clients to the Company.


illumin, which officially launched on October 1, 2020, is the only advertising automation platform that offers planning, buying and omnichannel intelligence in a single platform. With illumin, advertisers have the ability to build and map the entire consumer journey and execute in real-time to achieve conversion. This is resulting in illumin’s adoption across a wide range of industries.


Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds commented, “These new contracts demonstrate illumin’s ability to flex to the needs of a diverse range of industries with unique demands and program requirements. It also illustrates the continued momentum we are not only seeing in illumin’s breadth of clients and industries, but also in Connected TV. Illumin’s strong momentum continues to surpass our internal expectations and we expect further strong growth in the second quarter of 2021.  As importantly, we continue to gain valuable consumer journey insights across numerous verticals helping to establish us as the clear consumer journey experts in the marketplace.  These insights will enable us to help brands across diverse industries better realize their specific and unique goals.”


To learn more about illumin, contact or visit


About AcuityAds:

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique programmatic capabilities to close the gap between advertising planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers.


AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America. For more information, visit


For further information, please contact:

Jonathan Pollack

Chief Financial Officer

AcuityAds Holdings Inc.


Babak Pedram

Investor Relations – Canada

Virtus Advisory Group Inc.


David Hanover

Investor Relations – U.S.

KCSA Strategic Communications



Disclaimer in regards to Forward-looking Statements

Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies.  Investors are cautioned not to put undue reliance on forward-looking statements.  Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company’s clients that have been mentioned in this press release have the right to exercise an out-clause at any time during the advertising campaign.