Can contextual targeting substitute for third-party cookies?
The digital advertising industry has come full circle in recognizing the role of contextual targeting in reaching the right audience along the consumer journey. As the news of the phase out and deprecation of third-party cookies is shaking up the advertising and marketing industry, there is the inevitable need to pivot and shift towards a cookieless marketing strategy.
Can contextual targeting play a role as a substitute or a replacement for third-party cookies?
In today’s webinar, we discuss various topics that answer and tackle the discussion on third-party cookies as well as contextual targeting. Learn from the pioneers of contextual intelligence and journey automation like Ken Weiner, Chief Technology Officer of GumGum and Andrey Feldman, VP of Products at AcuityAds, in a discussion moderated by Seraj Bharwani, Chief Strategy Officer at AcuityAds.
Insights you don’t want to miss
This informative and engaging webinar tackles a lot of relevant topics and key points in regards to contextual targeting and third-party cookies.
- What’s happening to third-party cookies?
- Can context substitute for cookies?
- What is AI-Driven contextual intelligence?
- Can contextual intelligence deliver better audience precision and scale than behavioral targeting?
- How can contextual advertising advance consumer privacy, brand safety, and the overall state of omnichannel, journey-based advertising?
- Q&A discussion
Meet the experts!
Chief Technology Officer, GumGum
Ken Weiner leads the engineering and product teams behind the industry’s top contextual platform for marketers and rights holders. An active member of the ad tech community, he holds an IAB Tech Lab board seat, is a member of the OpenRTB Working Group, and leads the LA AdTech Meetup for regional tech engineers and product managers. Weiner is also a frequent conference speaker and guest columnist for VentureBeat and Forbes. In 2015, he was named LA Business Journal’s CTO of the Year, and, in 2003, he was included in the InfoWorld 100 for his work on uPortal, an open-source web portal framework for the higher education community.
Vice President, Product, AcuityAds
Andrey Feldman leads Product at AcuityAds Inc, a decision science company empowering businesses to make smarter media buying decisions. As Vice President Products, Andrey is leading the company’s product strategy and product organization, including product management, design and user research. Prior to AcuityAds, Andrey was the CPO at Sprout @work – a healthtech startup helping employers identify and reward healthy behaviours. Andrey also lead a Product Management team at BlackBerry, starting the company’s IOT/M2M business.
Chief Strategy Officer, AcuityAds
Seraj Bharwani is the Chief Strategy Officer at AcuityAds, a leading journey automation platform for omnichannel digital advertising. Seraj previously co-founded Digitas, a global digital advertising agency, and Visible Measures, a third-party digital video measurement company. Over the past 25 years, Seraj has done extensive research on viewership trends across digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing.
See for yourself
Interested in learning more about illumin and contextual targeting tactics? illumin is a platform that provides the perfect space for journey planning, execution, and reporting – illumin is more than just a DSP. We work alongside marketers to empower them. As most marketers know, journey advertising is essential for connecting with customers and making the biggest impact with your dollar. We create that connection between you and your customer with our state-of-the-art, ad technology platform. illumin allows you to take control of your marketing and meet your customers where they are with real-time data alongside easy-to-use, visual planning and reporting tools.
Click here to schedule a demo and see illumin’s contextual targeting features for yourself.