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Valentine's Day
Feb 14, 2022

Most Viewed Video Ads: Valentine’s Day 2022

The Most Viewed Video Ads for Valentine’s Day 2022 featured flower arrangements, jewelry, and all the warm and fuzzy feelings that we have come to expect from the most amorous holiday of the year. 

 

Many industries have been heavily disrupted over the last few years, it might be gratifying for some to note that Valentine’s Day and its associated messaging has, in essence, changed very little. 

 

Although budgets may be tighter for some in 2022, the brands on our top 10 list could count on strong consumer interest this Valentine’s Day after the historic success of the previous year. 2021 saw the second-highest year of Valentine’s Day sales on record, with shoppers spending an average of $164.76 per person (source: NRF). This year, Valentine’s Day spending was projected to climb even higher to a total of $23.9 million (source: eMarketer).

 

Now let’s take a look at the Most Viewed Video Ads for Valentine’s Day in 2022.

 

Most Viewed Video Ads: Retail Sector 2021

Rank Brand Campaign Release date Total views
  1 Victoria’s Secret The V-Day Shop 01/11/2022 6,650,287
  2 Pandora Jewelry Celebrate Your Little Acts of Love    01/20/2022 4,573,790
  3 The Bouqs Company Valentine’s Day 2022 01/12/2022 4,126,349
  4 Swarovski For The One You Love 01/24/2022 3,193,447
  5 Teleflora Love Out Loud Truck 01/27/2022    2,885,657
  6 Curacao Valentine’s Day Sale 2022 01/19/2022 1,948,387
  7 Zales Valentine’s Day Sale 01/19/2022 1,759,472
  8 1-800Flowers.com One of a Kind 02/05/2022 1,408,650
  9 Adore Me Valentine’s Day Looks 01/14/2022 1,348,600
  10 Manscaped The Right Gift This Valentine’s Day    01/07/2022 946,709
*Data collected by AcuityAds’ True Reach™ insights platform from January 7 – February 9, 2022 

 

Key insights

1. Power of personality: Bella is back

The first spot in our list went to Victoria’s Secret, which featured 2016 model of the year Bella Hadid in her first appearance since rejoining the brand in December 2021. Transgender model Valentina Sanpaio, plus-size model Paloma Elsesser and other mould-breaking icons were also featured. The brand’s 2021 departure from its traditional, “angel wings” aesthetic to a more body-positive and inclusive one seems to have found a home among the hearts of consumers. 

 

 

2. One love: Representation for all

Jewelry brands like Pandora and Swarovski included a variety of LGBTQ2S+ representation in their video ads, illustrating the diversity and global appeal of Valentine’s Day and reinforcing the ideal that love has no bounds.

3. V-Day in 2021: Not just for her 

Although many of the ads in our list featured both sexes, Manscaped’s ad was the only one that exclusively targeted men. Although it only placed tenth on our list, it could signal that retailers are aiming to widen their target market and promote Valentine’s Day as a retail holiday for all.

 

 

Are you planning your next holiday ad campaign? Find out how illumin™ can target, engage and convert online consumers like never before. 

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About True Reach™ insights platform

Increase total views and time spent on your video campaigns without increasing advertising spend. Our proprietary True Reach technology harnesses all publicly available view data on social platforms to track real-time performance and enable decision-making that optimizes your Share of Attention™. 

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