Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care.
This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special.
Brands used Valentine’s Day as an opportunity to establish greater brand equity as opposed to traditional sales pushes. Additionally, our favorite spots from the list of top 10 Most Viewed Video Ads embraced the concept of story-telling, clocking in over 60 seconds in length.
According to Google, ads that are longer than 1 minute in duration see the highest ROI, reinforcing the need for engaging creatives such as video content. AcuityAds’ True Reach Insights Platform captures the number of times a video is viewed across top websites where people engage with video content every day.
Here are three campaigns that truly nailed it:
about-face
about-face’s light-hearted commercial featuring celebrity founder Halsey eating donuts in a bathtub earned more than 5 million views, proving that long ads can be engaging.
The 123-second spot promotes their Anti-VDay collection, empowering all the single ladies to shake off the Valentine’s Day blues.
Panera Bread
Another unique ad on this year’s list taps into nostalgia, reuniting a fan-favorite onscreen couple: Corey and Topanga from Boy Meets World.
When “two old flames” incidentally arrive to collect their Panera Bread order, a tale of romance, laughter and heart-ache ensues. Just when you thought Valentine’s Day couldn’t get any cheesier, the “Forever Flatbreads” spot is a simple reminder to reconnect with our loved ones.
Pandora
Following the theme of inclusivity, this spot shares the story of Stranger Things star Millie Bobby Brown celebrating “Galentine’s Day” with her friends and family.
The ad emphasizes that Valentine’s Day is meant to be shared with friends and symbolizes the importance of gift-giving – how thoughtful.
Top 10 Most Viewed Video Ads: Valentine’s Day 2021
| Brand | Campaign Name | Views | Link |
| 1. ProFlowers | Shop Valentine’s Day Bouquets with 20% off | 5,244,580 | https://www.youtube.com/watch?v=HAgSqk6JpbI |
| 2. about-face | Anti-VDay | 5,144,817 | https://www.youtube.com/watch?v=bXty2IAk6_w |
| 3. Panera Bread | Forever Flatbreads | 3,507,808 | https://www.youtube.com/watch?v=EoOiic77g7Y |
| 4. Pandora Jewelry | Galentine’s Day | 2,825,663 | https://www.youtube.com/watch?v=zcA64jlMEWc |
| 5. HighKey | Romantic | 2,178,799 | https://www.youtube.com/watch?v=pzHzh50gwtg |
| 6. Hallmark | Love for all. All for love. | 1,482,585 | https://www.youtube.com/watch?v=3OjbVJ5rP_0 |
| 7. Zales | Vera Wang Love Collection | 1,293,314 | https://www.youtube.com/watch?v=NhSvk3DfbdU |
| 8. Spotify | Give the Gift of Spotify Premium Duo | 1,236,937 | https://www.youtube.com/watch?v=KdCWMeeMsxY |
| 9. Zales | Introducing Valentina | 1,146,229 | https://www.youtube.com/watch?v=IjOu4hVjrK0 |
| 10. Zales | This Valentine’s Day Shop Online | 775,551 | https://www.youtube.com/watch?v=gIjezuafaJM |
