In 2025, dsps are ubiquitous, but none offer the same level of granular connection to the consumer journey and actionable insights as illumin. illumin empowers agencies to transcend traditional DSP limitations and drive exceptional results for their clients.
The agency challenge: bridging the gap between budget and results
Agencies, the architects of brand narratives, face persistent challenges when working with standard DSPs:
- Reaching the right audience within fixed budgets: traditional DSPs often lack the precision targeting necessary for optimal budget allocation.
- Demonstrating clear ROI: inconsistent measurement and a lack of transparency hinder accurate reporting and make it difficult to prove campaign effectiveness.
illumin: addressing core agency needs
illumin is built to directly address these challenges, offering a suite of powerful features designed specifically for agency needs:
- First-party data integration: illumin prioritizes first-party data integration, enabling highly personalized and targeted campaigns that maximize ROI. this allows agencies to leverage their own valuable data for superior targeting and performance.
- Creative optimization: real-time creative optimization tools empower agencies to a/b test and refine ad creatives, ensuring maximum engagement and impact. This data-driven approach guarantees that the most effective ads reach the target audience.
- Multichannel reach: illumin supports a comprehensive range of ad formats and channels, including display, video, mobile, in-app, CTV, audio, and DOOH, enabling seamless cross-channel campaigns.
- Robust reporting and analytics: illumin provides powerful analytics and customizable reporting, empowering agencies to monitor key metrics, fine-tune strategies, and deliver transparent, data-driven reports to clients. Both managed and self-serve capabilities are available, fostering a collaborative environment.
illumin’s superiority: transforming programmatic strategy
illumin goes beyond standard DSP functionality, offering key differentiators that empower agencies to truly transform their programmatic strategies:
- Enhanced data insights with Pathlight: illumin’s AI-powered integration, Pathlight, unlocks deep data insights, revealing optimal pathways to reach target audiences and driving superior campaign performance.
- Seamless integration: illumin integrates seamlessly across multiple platforms and tools, centralizing client data and streamlining workflows for maximum efficiency.
- Comprehensive journey management: from initial setup to post-launch review, illumin provides complete control and visibility into the consumer journey. This includes:
- Journey setup & management
- Post-launch journey review
- Customized reporting with flexible cadence, tiered reporting, revenue tracking, tracker management, and client-side tracking support.
- Enhanced collaboration: shared workspaces, real-time editing, and commenting features foster seamless collaboration within agency teams and with clients, bridging the gap between creative and media buying.
- Real-time monitoring & alerts: proactive real-time performance tracking and customizable alerts empower agencies to optimize campaigns on the fly and ensure they meet client objectives.
- Scalable solutions: illumin scales to meet the needs of agencies of all sizes, from managing a few clients to executing large-scale campaigns. It supports a wide range of ad formats, including CTV/OTT, display, audio, video, DOOH, and social.
- Unwavering client transparency and trust: illumin provides transparent access to campaign data and results, building trust and demonstrating the value of agency services.
- Cross-channel optimization with actionable insights: illumin’s advanced cross-channel reporting and analysis tools enable optimization across all platforms, maximizing reach and performance. This includes proactive and reactive suggestions and implementation, as well as dedicated client optimization calls.
- Increased client retention and satisfaction: by delivering superior results, insightful reports, and transparent communication, illumin helps agencies foster long-term client relationships. quarterly business reviews (QBRs) and executive operations committee (EOC) reports facilitate clear goal setting and ROAS tracking.
- Cost efficiency: illumin streamlines workflows and consolidates tools, reducing overhead costs and maximizing resource allocation.
the illumin advantage: unlocking the power of the journey
illumin’s core differentiator is its focus on the journey, unlocking capabilities unavailable on other platforms. this empowers large agencies to realize significant cost savings and provides smaller, niche agencies with access to invaluable insights.
illumin is constantly evolving, granting agencies with access to cutting-edge tools and features.
Ready to transform your programmatic strategy? Request an illumin demo today.
