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iab there 2021
Jan 21, 2021

IAB There: Advances in journey automation changing marketing landscape

Author Mona Motamedi

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Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training”. For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising.

AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement & Attribution, Angelina Eng to discuss the implications of major behavioral shifts among consumers in the last 12 months and how automation will dramatically change the marketing landscape moving forward.

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Click here to watch the full presentation on advances in journey automation, and listen to Seraj and Angelina discuss:

  • Key lessons learned from 2020
  • Programmatic hot topics that are fueling innovation
  • The biggest trends and game-changers to expect in 2021
  • The importance of consumer identity
  • The strength of Connected TV in a streaming world