With POSSIBLE finished up we can’t help but reminisce on the event and all the work that went to making it, well, possible. Thank you so much to everyone who made this year’s POSSIBLE such a success. Not only was this a fantastic opportunity to learn and explore, we were also able to talk to so many people face to face as we announced the new and improved illumin.
This year POSSIBLE was held in Miami, Florida at the Fontainebleau hotel from April 17 to 19. So, April 17 we touched down in Miami (except for a few of our team members who are lucky enough to live in the heat all year round). The gorgeous Fontainebleau was all decked out for POSSIBLE, our beautiful staircase included. We were ready to soak in the sun and see everything this event had to offer.
The next day was spent making sure our booth was set up and ready to go for a week of journey activation. Well, we also spent a fair bit of time exploring the garden, beach, and of course, our illumin yacht. Seeing our booth come to life was magic. Watching hard work come to fruition is always a beautiful experience and this was no exception.
Day one of the conference was amazing. Our masterclass with CSO Seraj Bharwani went off without a hitch and hearing them share key insights and valuable experience was, as always, a real treat.
And we can’t forget the yacht! The yacht turned out to be one of the best places to relax and learn about everything illumin can do for brands and agencies. With the water waving and the music pumping it was easy to sit back and get excited about the future of journey advertising.
POSSIBLE ended with a bang. The final evening of the conference was not just spent partying, however, we also took the opportunity to turn our booth into a full-out demo space – sharing our state of the art journey advertising platform with as many people as possible (pun intended).
We want to thank everyone that helped bring this event to life and everyone who came by our booth to say hello. We can’t wait to do it all again next year.