illumin was so thrilled to be a part of Brand Innovator’s Leadership in Brand Marketing Summit @ SXSW from March 7 to 11, 2024. Hosted by Lamberts in Austin, Texas, this captivating event laid the foundation for so many amazing discussions about leadership in marketing.
The event kicked off on day one with The Impact of New AI Developments on the Future of Marketing Panel, moderated by Alex Genov, Head of Marketing Insights and Customer Research, Zappos. Guest speakers included Brandon Larson, Head of Brand Strategy, Microsoft Cloud, and our very own Seraj Bharwani, Chief Strategy Officer at illumin.
On March 9 Seraj also moderated an exciting panel discussion on Building an Authentic Employment Brand on a Shoestring Budget. Guest speakers included Mary Huss, Brand Storyteller at Securian, Joe Lutz, Director of Brand and Corporate Marketing at Securian, and Eric Martin, Creative Director at Securian.
illumin was also pleased to offer a Journey Studio on March 9, showing brands the power of journey advertising first-hand. The studio provided participants the opportunity to bring customer journeys to life – demonstrating the full value of holistic journey strategies.
As always, Brand Innovator’s put on an amazing event and we can’t wait for the next one.
To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.
