CES Las Vegas
Jan 20, 2025

CES Las Vegas 2025

Dayna Lang
Author Dayna Lang

CES was an incredible way to start the year. CES wasn’t just gadgets this year, the illumin team took on Las Vegas ready to talk all things retail media. 

Retail Media (RM) has experienced unprecedented growth over the past few years. While Amazon has grown the most, it isn’t the only business that stands to benefit from this boom. So far, traditional retailers’ growth has come mainly from repurposed marketing budgets, which were used to test the value of retail media. CES was an amazing chance to dive deeper into the true potential of RM growth. 

illumin’s CSO, Seraj Bharwani, took this opportunity by storm, discussing the hard-learned lessons from initial test programs and guiding advertising media investments for 2025. 

What an incredible first event of 2025. We look forward to many more throughout the year, sharing insights and taking the time to dive into the topics that matter most to marketers.

BI tentpole event at CES 2025
BI tentpole event at CES 2025
BI tentpole event at CES 2025
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