The future of omnichannel consumer journeys

The Future of Omnichannel Consumer Journeys
February 16 at 2:30 pm ET

Featuring host Jim Cooper, editor in chief at Digiday, in conversation with Seraj Bharwani, Chief of Strategy at AcuityAds, and Jay Prasad, Chief of Strategy at LiveRamp, the conversation will unpack critical strategies and steps brands are pursuing to stay close to online shoppers across the entire consumer journey. Our topics will include:

  • Major shifts in media consumption and purchase behaviors transforming the consumer journey in 2021
  • Data privacy regulation and the emergence of consent-based journey-tracking solutions
  • Innovations in journey automation tools helping marketers take control of omnichannel messaging and business outcomes

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