How to measure the business impact of omnichannel, consumer journeys

IAB July 2021 Event
July 22 at 2:00 PM ET

Advertisers and agency buyers interested in taking control of the consumer experience with real-time intelligence will benefit the most from this webinar hosted by AcuityAds. This session will feature case studies that highlight measurement capabilities impacting business outcomes for marketers who plan and execute omnichannel media programs. You’ll also get an exclusive preview of illumin®, the first journey automation technology for evidence-based marketing.

Discussion topics:

  • Constructing Omnichannel Journeys for Business Outcomes
  • Real-time Measurement for Optimization
  • Third-Party Measurement for Brand Equity & Sales Attribution

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