How consumer journey intelligence can help achieve above-benchmark outcomes


September 30 at 2:00 PM ET

Consumer Journey as a metaphor for multi-stage marketing & advertising has been a topic of discussion for over a decade. It is more relevant now because the consumer journey has been altered and fragmented by COVID. Additionally, the technology for tracking and delivering customized consumer experiences is being overhauled with the deprecation of third-party cookies, making the topic of omnichannel consumer journey marketing highly relevant for brand marketers, advertisers and their agencies.

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