How consumer journey intelligence can help achieve above-benchmark outcomes

September 30 at 2:00 PM ET

Consumer Journey as a metaphor for multi-stage marketing & advertising has been a topic of discussion for over a decade. It is more relevant now because the consumer journey has been altered and fragmented by COVID. Additionally, the technology for tracking and delivering customized consumer experiences is being overhauled with the deprecation of third-party cookies, making the topic of omnichannel consumer journey marketing highly relevant for brand marketers, advertisers and their agencies.

Discussion topics:

What is consumer journey intelligence and how it can inform and influence the business results achieved through omnichannel advertising programs?
How to setup and activate a typical omnichannel journey using relevant historical and category-specific benchmarks?
What is the ideal balance of roles between the human expert and the AI to achieve incremental gains?
How to bridge journey intelligence between the online and the offline segments of the journey?
Case studies using Journey Intelligence to drive business outcomes

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<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" />

<img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" />

Accomplishments

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" />

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" />

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" />

<img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" />

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<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" />

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" />

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" />

<img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" />

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<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" />

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" />

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" />

<img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" />

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<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003807/medal.svg" />

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003547/medal.svg" />

<img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" data-src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="illumin is a leader in Demand Side Platform (DSP) on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1003316/medal.svg" />

<img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" data-src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img style="width: 125px;" alt="Users love illumin on G2" src="https://www.g2.com/shared-assets/product-badges/users-love-us.svg" />