JUNE 24, 2020 @ 3PM
Ecommerce is on a new growth trajectory jumping from 16% to 27% of total US retail sales in just the past 8 weeks. Consumer behaviors across all age cohorts are shifting online towards both Click-to-Home and Click-&-Collect as convenient and contactless alternatives to in-store shopping.
There exists enormous potential for companies both large and small to protect and gain market share. Mega marketplaces like Amazon and Walmart are now used alongside a captive, DTC presence facilitated by platforms like Shopify. Omnichannel marketing and sales is more accessible than ever.
Join us for a spirited panel discussion of both opportunities and challenges associated with launching and growing a DTC eCommerce business.
Featuring Beverly Stotz, former CMO of Illy Coffee with over 20 years of experience building a successful DTC coffee business, and Allan Peretz, President of Bold Strategies with over 25 years of experience launching DTC brands for P&G and other global consumer brands.
The webinar will be moderated by Seraj Bharwani, Chief of Strategy for AcuityAds.