CMO INSIGHT SUMMIT 2019

CMO INSIGHT SUMMIT 2019MONDAY DECEMBER 2-4, CALIFORNIA

CMO Insight Summit will bring together senior marketing decision-makers & business leaders from across North America at the 5* Omni La Costa Resort & Spa in Carlsbad, California .

Disrupting the Status Quo: How to Strategize for the Future of DTC Marketing
Fireside Chat with Seraj Bharwani, Chief of Strategy at AcuityAds and Joe McCambley, Chief Marketing Officer at Saatva during the GDS CMO Insights Summit in Carlsbad, California. Join us on Tuesday, December 3rd from 2:35-3:15pm.
Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies which rely on digital channels to package products and experiences that resonate with the consumers.
Takeaways
  • What does it take to be successful in building direct-to-consumer relationships in the digital sphere?
  • How do DTC strategies & tactics differ between upstart brands with the challenge of creating or breaking into a new category & large, established brands seeking to defend & grow their business.
  • How do you create effective partnerships with other DTC marketers & relevant industry groups to help navigate the dynamics of the rapidly evolving digital marketing channel.

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