JULY 29, 2020 @ 2PM
Becoming digital FIRST brings strategic benefits and unique efficiencies to consumer healthcare brands. A digital first brand treats digital interactions and eCommerce enablement as strategic imperatives, as opposed to just ‘add-ons’ to an existing brick and mortar strategy. As the trend to digital first continues to accelerate in HBA and OTC categories, a firm understanding of digital marketing and eCommerce will be fundamental to success.
This session will feature a speaker from a leading digital media platform, who will set the stage with the “state of digital media & eCommerce”. He will then moderate a panel of 2 digital-first marketers from the industry, who have become proficient in this field.
Seraj Bharwani, Chief of Strategy for AcuityAds, moderator and speaker