CHPA (Consumer Healthcare Products Association) 2020 Marketing Conference will be a webinar series focusing on a variety of marketing topics. Don’t miss this unique opportunity to connect and grow with marketing professionals in the consumer healthcare industry.

Session Description:

Becoming digital FIRST brings strategic benefits and unique efficiencies to consumer healthcare brands. A digital first brand treats digital interactions and eCommerce enablement as strategic imperatives, as opposed to just ‘add-ons’ to an existing brick and mortar strategy. As the trend to digital first continues to accelerate in HBA and OTC categories, a firm understanding of digital marketing and eCommerce will be fundamental to success.

This session will feature a speaker from a leading digital media platform, who will set the stage with the “state of digital media & eCommerce”. He will then moderate a panel of 2 digital-first marketers from the industry, who have become proficient in this field.

Kip Olmstead – President of Genomind

Sharaf Atakhanov, Director, Digital & eCommerce Marketing, Boiron North America
Seraj Bharwani, Chief of Strategy for AcuityAds, moderator and speaker