March 25 at 2:30 PM EST
Over 35% of the US households will be shopping for a new auto insurance policy this year because of unemployment, less driving due to remote work, premium rebates, and high interest in usage based (UBI) insurance products. The competition for the “preferred” (safe driver) segment will be intense as insurers will be vying for the attention and business from the most profitable audience.
This session will involve a live Q&A with Edward Gold, former head of advertising and sponsorships at State Farm and a 17-year veteran of the automotive insurance industry. The discussion will include a variety of media strategies and tactics that Ed has employed over his career to drive profitable policy growth and customer acquisition in the Property & Casualty insurance market.