Advertising Automation 101
Advertising Automation has emerged as a new category of AdTech that brings advertising planning and media execution into a single platform, giving media planners and buyers visibility into, and seamless control over the consumer journey. This emerging concept works to provide a similar experience as does marketing automation, for the channels the brand does not own, where fully 95% of consumers the brand does not know yet are.
The illumin™ technology was launched on October 1st and offers advertisers omnichannel control over the consumer journey with sequential messaging across the Open Web, utilizing a wide range of ad formats, devices, and publishers with real-time measurability and insights.
The purpose of this session is to provide the participants with a basic background on Advertising Automation.
- What is Advertising Automation?
- Why do advertisers need new capabilities?
- Are the benefits of Advertising Automation quantifiable?