iab Brand Disruption Summit 2020

IAB Brand Disruption Summit 2020
November 12 – 13 @ 11:15am

Advertising Automation 101

Advertising Automation has emerged as a new category of AdTech that brings advertising planning and media execution into a single platform, giving media planners and buyers visibility into, and seamless control over the consumer journey. This emerging concept works to provide a similar experience as does marketing automation, for the channels the brand does not own, where fully 95% of consumers the brand does not know yet are.

The illumin™ technology was launched on October 1st and offers advertisers omnichannel control over the consumer journey with sequential messaging across the Open Web, utilizing a wide range of ad formats, devices, and publishers with real-time measurability and insights.

The purpose of this session is to provide the participants with a basic background on Advertising Automation.

Key Takeaways:

  1. What is Advertising Automation?
  2. Why do advertisers need new capabilities?
  3. Are the benefits of Advertising Automation quantifiable?

Register now

Join the growing community of journey advertisers

Get informative, educational articles and stats about everything connected to digital marketing and journey advertising.